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THE LONE RANGER 
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Joined: Sun Oct 07, 2012 6:26 pm
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Post Re: THE LONE RANGER
I also have to wonder if it was as well-promoted as it could have been. It seemed like they were depending heavily on name recognition, which is a bad strategy for this movie.

Like you say, the Lone Ranger doesn't have the built-in audience of Batman or Star Wars or whatever. The Lone Ranger name isn't going put butts in the seats by itself. Not many people below geriatric age are going to remember much about this franchise. Kids need to be enticed to go see it.

Plus, the ads barely feature the character himself. Instead, it's 99% Johnny Depp mugging for the camera under about a pound of makeup.

Speaking of which, then there's the name recognition of Gore Verbinski and Johnny Depp... also bad, because PotC is a cow that ran out of milk quite a while ago.

I don't know if Disney knows how to market big live-action adventure movies anymore.

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Mon Aug 05, 2013 11:21 pm
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Post Re: THE LONE RANGER
Have they ever Ken? I feel like PotC was a fluke. Without looking anything up, I don't think I can name a live action movie from Disney that was particularly memorable.

Speaking of PotC, in the aborted review that I started writing, I mentioned that this felt like a way for Verbinski and Depp to continue the PotC franchise, without continuing the PotC franchise. The weird inconsistencies in tone that everyone complained about (marring dark/disturbing material with action/comedy) was featured pretty consistently in PotC, particularly in At Worlds End, which opened with the hanging of a kid for crying out loud.
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Mon Aug 05, 2013 11:34 pm
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Post Re: THE LONE RANGER
Ken wrote:
I also have to wonder if it was as well-promoted as it could have been. It seemed like they were depending heavily on name recognition, which is a bad strategy for this movie.

Like you say, the Lone Ranger doesn't have the built-in audience of Batman or Star Wars or whatever. The Lone Ranger name isn't going put butts in the seats by itself. Not many people below geriatric age are going to remember much about this franchise. Kids need to be enticed to go see it.

Plus, the ads barely feature the character himself. Instead, it's 99% Johnny Depp mugging for the camera under about a pound of makeup.

Speaking of which, then there's the name recognition of Gore Verbinski and Johnny Depp... also bad, because PotC is a cow that ran out of milk quite a while ago.

I don't know if Disney knows how to market big live-action adventure movies anymore.

At this rate I woudn't be surprised if the fifth POTC film is a box-office dissapointment. For me that series is one of the single worst movie franchises of all time.


Tue Aug 06, 2013 12:23 am
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Post Re: THE LONE RANGER
Define “box-office disappointment” though. The series continues to be a massive money maker for Disney. Two of those films have made over a billion bucks, and I’m sure they sell merchandise like crazy. There has to be a downward trend at some point, but I think something pretty drastic would have to happen to make the next film will be unprofitable.


Tue Aug 06, 2013 2:22 am
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Post Re: THE LONE RANGER
A side effect of the Lone Ranger fallout.

http://news.doddleme.com/blogs/post-pro ... pirates-5/

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Fri Aug 09, 2013 5:22 pm
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Post Re: THE LONE RANGER
Jeff Wilder wrote:
A side effect of the Lone Ranger fallout.

http://news.doddleme.com/blogs/post-pro ... pirates-5/

Hopefully another side effect will be no more Pirate films after that one.


Fri Aug 09, 2013 8:00 pm
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