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The MTV Movie Awards 
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Joined: Sun Oct 07, 2012 8:21 pm
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Location: Milwaukee, WI (USA)
Post Re: The MTV Movie Awards
Ken wrote:
Television programmers prior to MTV were not utterly without vision. They realized the potential for bringing musical programming to the viewers. There were numerous television shows that featured live performers, including The Ed Sullivan Show and Don Kirshner's Rock Concert. There were also movies of full-length live concerts, many of which had theatrical runs. MTV's contribution to performance-oriented televised music was the removal of the live element, the introduction of lip-synching to the studio cut (or at least the removal of the stigma of doing so), and allowing us a slow-motion close-up of David Lee Roth's groin during his famous high kicks.

Even so, look no further than "The Monkees" television show ca. 1966. Each episode contained mini-videos of their songs which were either lip-synced or otherwise used as soundtrack to the boys' hijinx. That pre-dates MTV by about 15 years. Or a movie like "Butch & Sundance" which had an extended "music video" in the middle to "Raindrops Keep Falling On My Head". It wasn't there to necessarily sell records, but the sequence sure seemed like it could easily lifted out of the movie and posted to MTV.

Sun Apr 14, 2013 8:35 am
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