The things studios could do to market their movies.
So I came across the following article in Cracked.com:5 Despicable Things People Do For Good Online Reviews
I found it interesting mainly for the top 3 that were listed, since they were all related to some of the tricks that studios will use to peddle films that are at best mediocre if not outright terrible. I wasn't particularly surprised at #3 and #2, since we see it all the time. However, #1 was pretty striking- the very notion that some studios (major ones) would stoop to doing such a thing is surprising even to a cynic like me.