Re: May 13, 2009: "The Great IMAX Scam"
Then, quite simply, it should fail. Diluting the quality of a product in a desperate attempt to erase a deficit on a balance sheet is not defensible. That's tantamount to watering down beer.
Is it worth an extra $5 to see an old-school IMAX version of certain movies? Of course. But it's not worth that price to see ANY multiplex IMAX screening of anything. I got another first-hand experience of multiplex IMAX with NIGHT AT THE MUSEUM 2. My verdict: it's just like any other big multiplex auditorium. The screen isn't that impressive (certainly not immersive) and there are times when pixelation is evident. It doesn't matter what the movie is. The small incremental improvement of seeing it in a so-called IMAX environment does not justify a 40%-50% increase in ticket price.
I have seen movies in all three formats I have discussed: traditional IMAX, OMNIMAX (curved IMAX), and multiplex IMAX. By your own admission, you have not. Once you experience IMAX in its reduced format, you may re-think your position.
But my basic argument isn't that the surcharge should be dropped (although I think it's unreasonably high) but that there should be some sort of written explanation at the box office of what IMAX means in the context of the theater.